Start making sense

Skepticism as a method (that is, with a ‘k’ as opposed to a ‘c’) is not just a toolkit to assess and challenge unproven supernatural or paranormal propositions.  Every day we’re inundated with claims from manufacturers and retailers for products and services they say will make our lives better.  It’s not just the quack claims that we first think about, like homeopathy or crystal healing.  It’s things like training shoes specially designed to tone your calves, vibrating machines to strengthen your bones or wristbands to give you more energy.  It goes further.  What about that new policy your council has proposed, the voting pattern of your MP or your child’s school’s plans to change opening hours?

Being informed is not just the preserve of the skeptic, but the responsibility of every citizen, not just for our own benefit but for our friends, family and those vulnerable to the less scrupulous after the next quick buck.  If as citizens we aren’t informed, we’re not just risking being consumer victims to the unscrupulous claims of outrageous PR, but risking our democracy and our liberty.

One of the first questions to ask is devastatingly simple: Where’s the evidence?

You don’t need to be an expert.  Sense About Science has launched a useful guidance resource today to arm people with the necessary tools and advice to try and make sense of claims that seem to good to be true.

Start making sense here, now.


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